Social Community Conversion Optimization
I just got back from SMX Advanced and my mind is rolling. A lot of the sessions were based off of traditional SEM practices, however every once in a while you heard the inklings of social media...
View ArticleWhy Coming “Social Commerce” Era Should Terrify Brand Marketers
Forrester’s recent report on The Future of The Social Web made some interesting predictions about where social media marketing is heading, and how major brands will need to respond. We’ve clearly moved...
View ArticleSocial Commerce & Customer Reviews
These days, I don’t spend my money anywhere until I’ve read customer reviews. From a new apartment to skincare products, if I have a choice between my total lack of knowledge and someone else’s...
View ArticleGroup Purchasing: The next big idea in social commerce has to be more than a...
A woman in China wanted to buy a car. As is true in almost any marketplace, you get a better deal if you can buy in volume. So she listed her intention on a large Chinese social network and asked if...
View ArticleFacebook and Amazon take Social Commerce to the Next Level
Amazon has always been a category leader in e-commerce for how helpful and personal its product recommendations have been. Now they are taking this to the next level by pulling in Facebook’s social...
View ArticleE-Commerce Social Integration Study With Examples – 100 Online Retailers...
E-commerce social media integration is on the rise and most online retailers are integrating social in some fashion on their websites. Whether they utilize above fold real estate to do so or are...
View ArticleOonair Makes Shopping more Social with Zara Connect [Interview]
While I was at the Mobile World Congress last week, I got the chance to speak with some of the folks at Oonair. They’re doing some pretty cool things with Zara Connect to help make online shopping more...
View ArticleFacebook vs Pinterest: Social Commerce Comparison
Social Commerce is a buzz word that’s been going around for a long time now. It’s something that most, if not all, businesses should be paying attention to – if not actively participating in. For a...
View ArticleHow The Fancy is Primed For Social Commerce Success (Sorry, Pinterest)
While Pinterest remains wildly popular with the visual social sharing crowd, the bulk of its usage revolves around sharing things like recipes, craft projects, pictures of celebrities, and home...
View ArticleSelling with Social: Are You Ready?
Social media and sales are both based on relationships, yet these two have had a hard time coming together. Brands that aggressively sell online, in the media, and in brick-and-mortar shops have been...
View ArticleBrands Lose 100K+ Fans After Facebook Purges Accounts
Have you noticed a recent drop in your Facebook fan count? Maybe your engagement rates have spiked? Wondering what in the world happened? The answer is surprisingly straightforward, and looks like it...
View ArticleOonair Makes Shopping more Social with Zara Connect [Interview]
While I was at the Mobile World Congress last week, I got the chance to speak with some of the folks at Oonair. They're doing some pretty cool things with Zara Connect to help make online shopping more...
View ArticleFacebook vs Pinterest: Social Commerce Comparison
Social Commerce is a buzz word that's been going around for a long time now. It's something that most, if not all, businesses should be paying attention to – if not actively participating in. For a...
View ArticleHow The Fancy is Primed For Social Commerce Success (Sorry, Pinterest)
While Pinterest remains wildly popular with the visual social sharing crowd, the bulk of its usage revolves around sharing things like recipes, craft projects, pictures of celebrities, and home...
View ArticleSelling with Social: Are You Ready?
Social media and sales are both based on relationships, yet these two have had a hard time coming together. Brands that aggressively sell online, in the media, and in brick-and-mortar shops have been...
View ArticleSocial Community Conversion Optimization
I just got back from SMX Advanced and my mind is rolling. A lot of the sessions were based off of traditional SEM practices, however every once in a while you heard the inklings of social media...
View ArticleOonair Makes Shopping more Social with Zara Connect [Interview]
While I was at the Mobile World Congress last week, I got the chance to speak with some of the folks at Oonair. They’re doing some pretty cool things with Zara Connect to help make online shopping more...
View ArticleFacebook vs Pinterest: Social Commerce Comparison
Social Commerce is a buzz word that’s been going around for a long time now. It’s something that most, if not all, businesses should be paying attention to – if not actively participating in. For a...
View ArticleHow The Fancy is Primed For Social Commerce Success (Sorry, Pinterest)
While Pinterest remains wildly popular with the visual social sharing crowd, the bulk of its usage revolves around sharing things like recipes, craft projects, pictures of celebrities, and home...
View ArticleSelling with Social: Are You Ready?
Social media and sales are both based on relationships, yet these two have had a hard time coming together. Brands that aggressively sell online, in the media, and in brick-and-mortar shops have been...
View Article
More Pages to Explore .....